BRAND EXPLORATION / STUDIO DEMONSTRATION
Good Things
A friendly visual direction for an everyday goods brand.
brand exploration / 01good
things®
things®
Made with a little more care.
A fictional brand exploration. This is not a trademark-cleared commercial identity.
The question
How can a new everyday goods brand feel warm, recognizable, and consistent across simple marketing materials?
The direction
A confident wordmark study, warm color contrasts, and concise product language. A compact direction that can extend from a product card to a website.
- Visual direction
- Color palette exploration
- Tone and message examples